This session is the starting point for the non-technical manager working within the global satellite industry. Seminar leader, Dr. Mark R. Chartrand, will present a comprehensive program offering a study of the technology and issues surrounding satellites. Find out how satellites fit into the total telecommunications industry; who is doing what in satellite communications; major issues and trends in satellite delivered services; and what the ambiguous terms, jargon and acronyms used in the satellite business mean.
Military, government and commercial enterprises are increasing their use of Internet Protocols (IP) over satellite to support mission-critical applications. These applications must provide timely, reliable and secure information to users in remote locations. This seminar will address the major issues involved in building these networks. Attendees will learn packet switching fundamentals, what the Internet is, how the protocols work over satellite and how satellite systems interface with terrestrial Internets. Emphasis will be placed on quality of service and security issues and how to build networks that can support converged voice, video and data applications.
Specific topics include:
Data networking fundamentals: frame relay, ATM, Ethernet DVB
Packet routing in the Internet
How satellites are used in data networking
Basic issues with transporting IP over satellite, with special emphasis on the TCP/IP protocol
The impact of bit errors and satellite delay in IP networks
How voice, video and data can be transmitted over IP networks with specified quality of service
How to build secure networks
Building bandwidth on demand networks to reduce costs and optimize satellite bandwidth usage
Satellite networking architectures used in mission-critical applications including corporate networks, military tactical networks, disaster recovery systems and broadcast networks
The impact of new and improved satellite technology, including LEOs, Ka band, on-board processing, spot beams and dynamic coding and modulation
This educational and informative seminar is entirely interactive. It focuses on current and projected happenings in the space community, including commercial, civil and national security space. The presentation is designed for industry and government professionals working in the satellite arena. Seminar leader, Marshall Kaplan, offers an insider’s view of expected government actions and policy changes relevant to space applications. He starts with the fundamentals, explains the realities of space flight and delves into the dark side of space threats. Executives, managers and engineering personnel will gain insights not available elsewhere. Attendee will leave this session with an increased appreciation and understanding of how space works and an appreciation for what tomorrow might hold. This seminar is a must for all those currently working in the satellite community.
Specific topics include:
The how and how much of space access
Commercial, Civil and national security applications of space
Revolutionary technologies that will change satellite design and applications
Future space paradigms and how they will impact satellite operators
Natural and man-made threats to space usage
Space facts and fantasies 2009
The next ten years in civil and national security space
The chief executives at the top of the global satellite-enabled marketplace set the pace for industry innovation, new services, complex orbital architectures, and day-to-day operations. As 2009 approaches, some key bets have to be made. How much will rising spacecraft and launch costs affect the business case? Has HDTV really, finally, arrived, and what does it mean? What are the demand factors for satellite communications as fill rates in many locations and on many spacecraft reach or exceed 80 percent? And is there a danger that the exuberance many in the industry feel will not be sustained in this climate of economic uncertainty and restraint?
SATELLITE 2009 has the largest show floor of leading marketplace companies showcasing their products and services designed to help you achieve your goals. With more than 55,000 net square feet of solutions for the satellite end user, you’ll find it all on the Exhibition show floor.
WSBR will hold its heralded Flagship Lunch and Silent Auction during SATELLITE 2009. WSBR is pleased to announce Marine Corps General James E. Cartwright, Vice-Chair of the Joint Chiefs of Staff, as the keynote address. This lunch is a perfect opportunity to bring colleagues and customers to maximize all that you can learn and experience at SATELLITE 2009.
Since 1995, WTA has presented annual awards to companies and individuals who have dramatically demonstrated excellence in the field of teleport operations, development and technology. Celebrate the winners and network with colleagues during the Awards Luncheon.
1:30 PM
2:45 PM
The Markets You Can't Miss: Where Satellite Service Companies Will Place Their Bets in the Next Five Years Click here for details.
The mix of business on the world's satellite networks continues to change. TV and radio contribution and distribution still lead but by an ever-shrinking margin, with enterprise and government managed networks, mobile phone backhaul and non-broadcast content distribution coming up fast. Satellite service providers are counting on new lines of business and new markets to create tomorrow's new growth. What will be the most important new geographic, industry or application markets to watch in the next five years? This panel of visionary executives will share their views on where to place your bets.
With the first WGS spacecraft on line and defense budgets uncertain, what is the outlook for commercial satellite in the mix of Department of Defense connectivity requirements? What are the DoD’s ongoing requirements and how does commercial satellite fit in the balance of space requirements? Experts from both sides discuss and debate the future of this linchpin business.
The long battle of supremacy between cable, DSL, wireless and satellite platforms appears to have reached an inflection point. Rather than promoting any single technology, coverage is the core principle regardless of the technology utilized. A mixture of all technologies, oftentimes in hybrid configurations, is now the driving force behind service rollouts and supports a mix of current and projected applications. However, this trend raises a few questions: who owns the customer, which applications are driving the market, how does the requirement for broadband play into this trend, and where will satellite players “win”? These questions and more will be answered in this session in order to evaluate the state of play in the increasingly fragmented telecom world.
Communications is a business driven by technology change. But technology adoption is a double-edged sword. Demand for HDTV is booming on the one hand – but the terrestrial Internet is fast becoming a serious player in low-definition and even standard video. IPTV is growing fast as a new distribution channel and a technology upgrade for cable systems – but the dominant IPTV providers tend toward fiber for program contribution and distribution. Digital signage and digital cinema look like attractive new markets – but when will adoption reach a meaningful level? And if that weren't enough, game-changing satellite technology looks poised to drastically increase capacity in the sky, with unpredictable consequences for pricing and demand. In this panel, service providers and technologists debate the push-and-pull of technology adoption and offer their forecasts for change.
Anywhere access with critical content and soaring bandwidth demands – Department of Defense customers often present extraordinary challenges that satellite companies have been meeting. Experts outline what the Department of Defense needs and the satellite capacity and technology in the field to serve the warfighter.
WiMAX implementations are now hitting the marketplace in full stride. With the WiMAX hype now clearly behind us and actual implementations on the rise, satellite broadband, which has experienced increased market penetration over the past decade, is faced with competitive threats given that WiMAX is positioned in part as the enabler for bridging the digital divide. Yet, hybrid WiMAX/satellite implementations are likewise taking place. This session will examine technical and market issues surrounding the interplay between WiMAX and satellite broadband technologies and determine the criteria for deploying satellite, WiMAX or hybrid configurations to satisfy broadband demand.
Recent panels initiated a discussion among satellite builders, system operators and launch providers illuminating the interdependence of these vital segments of the satellite industry. This year's panel will continue to address the challenges of industry consolidation, entry of new participants, strong demand, and the uncertainties of delivery delays, launch slips and failures of launches and in-orbit. Who are those most affected by these issues? Come and hear this panel of industry veterans question each other and field questions from the moderator and the audience.
Research by WTA shows that satellite service providers are making mobile telephone backhaul one of their top priorities for business development. From an installed base of practically zero five years ago, satellite has accelerated into the mainstream when it comes to extending terrestrial mobile and wireless services into low-density and geographically remote markets. Increasingly, satellite-based networks are also providing overlays to operating networks where they can cost-effectively introduce advanced services that contribute to the carrier's top line. What technology improvements and market have opened this line of business, and how are satellite service providers getting into an unfamiliar market and delivering value? This panel of next-generation operators describes the opportunities in the market, the technology challenges and the factors powering their success.
What lies ahead for Department of Defense procurement of satellite services? The current contract expires in 2011 and change is likely – but which change? Have the DSTS-G integrators proved their mettle? This panel explores both lessons learned and what makes sense for the next key contract vehicle for satellite services to the Armed Services.
As consumer telecom and entertainment applications continue being adopted indistinctively in fixed-mobile contexts, television is considered “the next killer app” in mobile. Satellite broadcast can complement and expand terrestrial mobile TV by distributing entertainment to transmission towers and directly to handsets, media players and navigation systems outside urban areas. However, the audience-building success stories of free terrestrial services in Japan and Korea point to less emphasis on “the mobility premium”, challenging subscription offerings and increasing monetization pressures via advertisement and differentiation. This session will explore the latest experiences and trends and evaluate the way forward for the satellite play in this exciting, yet challenging consumer application.
The Society of Satellite Professionals (SSPI) will host its 25th annual Black Tie Reception and Dinner on Wednesday, March 25, 2009 at the Grand Hyatt, Washington. The Gala is the satellite industry’s preeminent social and networking event of the year.
In the wake of the XM-Sirius merger, attention has now turned to the possibility of consolidation in the MSS sector. At last year’s MSS CEO panel, only Robert Brumley of TerreStar was prepared to venture that there might be less CEOs participating in the session next year. However, we have already seen the announcement of a possible attempt to combine MSV and Inmarsat next year, and meanwhile Inmarsat has applied to the FCC for permission to take over Stratos in April 2009. However, MSS operators have continued to raise additional funding through 2008 despite extraordinarily difficult financial market conditions. Will this be enough to see them through the challenges and costs of launching new services, or will additional mergers prove to be the best way forward in 2009 and beyond? Hear from the industry’s CEOs as they talk about what’s gone right and what hasn’t for MSS over the last year and what changes they expect in 2009.
SATELLITE 2009 has the largest show floor of leading marketplace companies showcasing their products and services designed to help you achieve your goals. With more than 55,000 net square feet of solutions for the satellite end user, you’ll find it all on the Exhibition show floor.
Miss the Rise-n-shine service or need a mid-morning pick me up? Stop by the Exhibit Hall for a coffee break and check out the satellite marketplace's leading companies on the show floor!
Smaller, faster, lighter – the satellite industry has been delivering it all for the Department of Defense. Hear the latest in technology, portability, mobility and IP platforms that are keeping the warfighter – and the first responder – in touch while on the move.
Of the globe’s 6.7 billion people, at least 3.5 billion (or more than half of the world’s population) now have a mobile phone compared to 1.3 billion fixed line phones. In many countries, mobile phones far outnumber landline subscribers, and the gap is expected to widen over time. With urban usage having grown at a blistering pace and as metropolitan markets begin to saturate, it is clear that the market opportunity for wireless backhaul within the next 10 years lies in tapping the other 3 billion people (and growing). However, one significant challenge is in how to implement solutions to enable mobile and wireless usage for populations that reside in rural and more remote locations.
This session will discuss technical, economic, market and regulatory forces at play in tapping rural markets as well as other industry forces that need to experience concurrent development in order to realize the market potential and address pent-up demand. This session will likewise examine the evolution of urban markets where opportunities in WiMAX and 3G implementations may provide opportunities for satellite backhaul as well.
With seven different MSS operators implementing next generation broadband systems, the mobile satellite services market is moving rapidly to take advantage of new and more powerful hardware and software. As MSS satellites take users down the broadband road and provide increased capability for portable satellite communications, the thirst for high speed data rates is not about to go away. The steps taken by FSS operators to provide seamless VSAT maritime and aeronautical coverage are pitting them head-to-head with traditional MSS players and increasing competition for data and video services worldwide. This session will consider the various broadband mobile satellite services markets, how they fare with respect to wireless solutions and identify the opportunities for new MSS applications. It will discuss how users choose their mobile satellite solutions (MSS and VSAT) and how the migration to broadband solutions is taking place, and highlight the issues that will drive the current and future MSS broadband market into the next decade.
Don’t miss the marquee event of SATELLITE 2009! Via Satellite magazine presents its Satellite Executive of the Year 2008, honoring the top satellite industry executive who made significant business impact in the global satellite arena. Tickets to the event are included with your SATELLITE 2009 conference registration fee.
HD programming has finally become a fact in North America, Western Europe and a number of other developed countries like Japan. It is no longer a question of when and how; instead HD is an essential cornerstone and competitive enabler in the TV markets in these countries. Of greater note, HD has also begun appearing on TV platforms in countries like Russia, Poland and Turkey in the last 12 to 18 months. This trend is accelerating around the world, and it could well be that the all HD Beijing Olympics will be remembered as the tipping point for making HD a must-have for TV viewers for the rest of the world, not just a fancy dream. This session will look at developments in HD in countries beyond the major, developed nations and seek to find business parallels and differences in what it means to introduce HD services in countries.
Integrated satellite-terrestrial networks are just one part of a continuing focus of some MSS operators to develop new consumer applications and exploit the ubiquitous coverage of satellite in a wider market. MSS operators are seeking growth via a wide range of potential applications, including Globalstar’s SPOT satellite tracker, which has achieved significant growth since its launch in late 2007, ICO’s MIM mobile video service and MSV’s planned satellite-cellular services. These new consumer-oriented applications are being designed to benefit enterprise and retail customers and government users, by enabling low-cost handsets and devices capable of serving the needs of traditional MSS markets and new industry segments such as telematics, the outdoor and adventure marketplace and the wireless industry. This session will discuss the different service offerings and the challenges still to be overcome before wider market success can be realized.
With recent studies fearing an erosion of the U.S. manufacturing base, ITAR-free satellites marketed worldwide and ongoing criticism of the efficiency and effectiveness of the U.S. export process, is it time to re-think how the U.S. regulates the export of its space technology? This panel gets to the root of the discussion, explores what can – or should – be reformed, and what the policy environment for change looks like in the new administration and new Congress.
Mobile Satellite Services have played a leading role in the response to disasters both in the US and overseas. The FCC has also cited the need for emergency backup communications provided by MSS as a key factor in justifying ATC authorizations and supporting the award of spectrum to new MSS operators. Conversely, these operators see first responders as a major market for their new services. This panel will examine the requirements of first responders and what MSS providers must do to expand this market in the future.
Satellite manufacturers are facing an increasingly complex marketplace. There are changing balances between commercial, military, and civil/scientific customers as well as between geostationary and non-geostationary systems. New technologies and suppliers are emerging around the world. New economic realities are forcing realignments among companies to meet business as well as regulatory challenges. Chief executives from the major manufacturers face off in a free-wheeling discussion of how they individually and the satellite industry as a whole can best evolve to accommodate the shifting market, add value to customers, and make a profit.
4:45 PM
5:45 PM
The Role of Commercial Satcom in Net Centric Warfare and Other Military Applications Click here for details.
Use of commercial mobile satellite services by defense forces has grown significantly in recent years, particularly in the Middle East and Southwest Asia. New technologies, supporting Communications-On-The-Move, include BGAN and Blue Force Tracking systems supported on MSS networks, as well as newly developed mobile VSAT technologies. This panel will examine, from the user’s viewpoint, present and future military requirements and the role for both mobile and fixed commercial satellite systems in supporting the move to net centric warfare.
The ultimate networking event of SATELLITE 2009! Join the Satellite Executive of the Year for an evening reception in his or her honor. Tickets to the event are included with your SATELLITE 2009 conference registration fee.
SATELLITE 2009 has the largest show floor of leading marketplace companies showcasing their products and services designed to help you achieve your goals. With more than 55,000 net square feet of solutions for the satellite end user, you’ll find it all on the Exhibition show floor.
After years of development and a lot of bluster, satellite broadband services are finally a competitive force in the marketplace. The customer base is still small compared to that of alternative media, but the future looks very bright. Several organizations and investors are taking bold steps to increase capability and capacity. Actively searching for and developing niche markets, these players are no longer shy of also taking on entrenched behemoths for market share. Leading executives and entrepreneurs will present in their views, achievements, lessons learned and plans for the future, covering business strategy, financing, technology and system architectures, market growth and opportunities.
Low data rate MSS services have now reached critical mass with well over 1 million terminals operational on the networks of Orbcomm, Inmarsat, MSV, Iridium and Globalstar. This number has doubled in the last two years and is likely to double again by the end of 2010. Particularly strong growth has been seen in heavy equipment monitoring and trailer tracking, with much larger opportunities in areas such as telematics potentially on the horizon. This session will discuss which segments of the market hold the greatest potential for future growth and which applications are generating the best return on investment for end users.
The mobile satellite industry offers increasingly valuable capabilities from more suppliers at lower costs to a growing user base in every vertical market across virtually all corners of the world. The size and maturity of the mobile satellite distribution network is typically out of step from the Fortune 500 companies it wishes to serve. What are the key issues facing mobile satellite service customers today and how are they considered in mobility decisions? This session will briefly review the mobile satellite industry landscape, highlighting various service and equipment distribution channels. The panelists will explain how they make the most out of emerging mobile satellite services and how they recommend the vendors adapt to serve the new, larger and more demanding end user markets that they will be asked to serve.
Enjoy an exciting game of hockey with your colleagues as the Washington Capitals take on the Tampa Bay Lightning. SATELLITE 2009 has secured discounted ticket rates that are available only through the registration system.
