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APPLICATIONS :: DIGITAL SIGNAGE
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By Nick Mitsis March 1, 2005
Corporate Executives at Major League Baseball (MLB) were faced with a significant dilemma: they needed to increase viewership and widen the access of the games, expanding the brand beyond the playing diamonds around the country. After examining the possibilities, MLB executives made the decision to upgrade...This story is only available to paid subscribers. Please login below with your username and password if you are a subscriber.
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